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These people just don’t get it - Dan the Serene
April 7th, 2012
12:11 pm

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These people just don’t get it
The business model is collapsing. I was just thinking about the movie Serenity earlier this week. Today, the Sci-Fi (don’t ask me to call it anything else) Channel was showing the movie so I tried to watch it. I say “try” because it was on an extended commercial break when I started, and went to another not long after. When they broke off for the third extended commercial break I realized the content to advertising ratio was approaching 50/50 and gave up.
The movie is available via Netflix in streaming, DVD, and Blu-ray, not to mention RedBox, bit torrent, etc.
Who is the target audience for all that advertising? Anyone who can afford at least basic cable can afford Netflix, and would probably be better served by it anyway.

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From:evelynne
Date:April 7th, 2012 04:36 pm (UTC)
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I'm confused by that, too. I get that they need advertising dollars, but why not follow the Hulu model (or Youtube, for that matter) with the much briefer commercial breaks? I'm more inclined to sit through a commercial break if I know I'm seeing two ads in 30 seconds. Long commercial breaks just mean people can get up and go get another beer or take a bathroom break.
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From:reikimaster
Date:April 8th, 2012 08:45 pm (UTC)
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yeah i dont know anyone who watches commercials anymore
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